The Tug-of-War For CNN Reveals How Broken American Media Now Is.

This past Thursday night, as rumors swirled concerning the Brown University gunman, the network's Kaitlan Collins posted on social media, noting the confusion and directing people to her network’s 9pm newscast.

While CNN is certainly not a perfect news source, her statement rang true for numerous observers. It is one of the organizations where one can locate reality-based and largely trustworthy reporting – notably during breaking news situations like the one taking place in the vicinity of a New Hampshire storage facility.

A Vulnerable State Amid a Business Struggle

However CNN, now 45 years old, finds itself in a uncertain state as two massive media empires compete for ownership of its corporate owner, Warner Bros Discovery.

Whatever the outcome, the future of CNN has turned into a high-stakes game of corporate ownership, rather than as a question of what helps the news-consuming public.

“This is yet another example of the fundamental flaws with origins in decades of governmental choices,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a academic specializing in media policy at the University of Pennsylvania.

The conjecture about which company will control Warner Bros Discovery – could it be Netflix or Paramount Skydance? – overlooks a more important point.

“The narrative is crafted as a financial tale with key players as the main characters, but there is scant discussion of the public interest,” Pickard said.

The Additional Factor: The Former President

The CNN scenario is made more complex by Donald Trump’s opinions about a network he has frequently denounced as perhaps his chief “fake news” foe.

Remember the chants of “CNN sucks!” at Trump's rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in White House briefings.

Trump now asserts that CNN needs new ownership. Many see this as a desire for ownership that will shield him from negative coverage and examination. That is a factor in why he seems to support Paramount Skydance, which has made a hostile bid.

He has grounds to favor that suitor more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

Paramount, parent of CBS News, also recently installed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the lead editor of that storied news network.

A Possibility of More Instability

It is important to note, if Netflix prevails, CNN and other cable outlets would first be spun off into a standalone company. Such a move could be a welcome development to many at the network, but it’s far from a secure position. That setup could position CNN for another sale. The cycle continues.

In the view of Timothy Wu, much of this is a violation of antitrust statutes, anyway. The well-known analyst of big tech’s dominance stated that anti-trust laws should block both deals.

“Each proposed deal would be bad for the country, and both should be challenged by regulators,” Wu argued.

The Bigger Challenge and a Path Forward

No matter the outcome with this particular battle, the bigger problem persists.

“The present media landscape is a profoundly system hostile to democracy, but we must resist a sense of powerlessness,” Pickard noted. Government actions – dating back to the 1930s and 1940s – helped to build this profit-obsessed monster, and different policy decisions can address it.

Can reform occur in an era where the head of the FCC won’t even affirm that the agency is independent? Overhaul is highly improbable now, but that should not imply it will not happen in the future.

Policies that support independent news organizations, aid local journalism, finance public media, and outlaw the consolidation of media power in too few hands are achievable – they are necessary for a healthy democracy.

When it comes to media ownership, size does not equal quality. And news organizations including CNN must not be pieces in the newest corporate chess match.

Theresa Johnson
Theresa Johnson

A UK-based tech strategist with over a decade of experience in digital innovation and business consulting, passionate about emerging technologies.